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Gustavo De Greiff - Kneevoice CEO

Gustavo De Greiff Kneevoice CEO

I'm passionate about companies, startups, organizations with a social or well-being purpose. At Kneevoice, I have found my purpose—developing an innovative platform that leverages advanced technology to improve orthopedic treatment outcomes. It is a simple yet sophisticated device that, without being invasive, captures sounds and vibrations to provide a precise analysis of the status of the cartilage in your knees. In the near future we will be training our device to assess other joints and organs in the human body.

Institutional Logos

  • Grant Thornton
  • Digital Voirgo
  • ubicquia
  • Mandalay Media
  • UT
  • MIAMI

Experience

  • Member
    Techstars Healthcare Accelerator
    Mar 2023 - Present · 2 yrs 1 mo
    Los Angeles Metropolitan Area · On-site
    Skills: Medtech
  • Kneevoice Inc.
    Chief Executive Officer
    Sep 2020 - Present · 4 yrs 7 mos
    Santa Monica, California, United States · Hybrid
    Skills: Medtech · New Business Development
  • Ubicquia LLC
    5 yrs 4 mos5 yrs 4 mos
    Vice President Latin America
    2017 - May 2021 · 4 yrs 5 mos
    Greater Los Angeles Area
  • VP Business Development - LatAm
    Feb 2016 - May 2021 · 5 yrs 4 mos
    Latin America
    Best IoT solution for smart cities!!
    Skills: New Business Development
  • CEO
    Kneevoice Inc.
    Jan 2016 - Jun 2018 · 2 yrs 6 mos
    Greater Los Angeles Area
  • Chairman of the Board
    Digital Virgo Americas
    Jun 2015 - Dec 2015 · 7 mos
    Los Angeles
    Skills: New Business Development
  • CEO
    Digital VirgoDigital Virgo
    Oct 2012 - Jul 2015 · 2 yrs 10 mos
    USA and Latin America
    Skills: New Business Development
  • CEO
    Contento MediaContento Media
    Aug 2009 - Oct 2012 · 3 yrs 3 mos
    Los Angeles, California
    Skills: New Business Development
  • Financial Analyst
    WAAT MediaWAAT Media Nov 2004 - Nov 2009 · 5 yrs 1 mo

    Executive Financial Analyst
    • Start-up Mobile Media Company – Created original financial models and budgets used for valuation and Private Equity Placement.
    • Audited financial statements and brought to GAAP compliance.
  • Vice President of Sales & Business Development - Mobile Entertainment (Wireless)
    Twistbox EntertainmentTwistbox Entertainment
    Nov 2004 - Nov 2009 · 5 yrs 1 mo

    Vice President of Sales & Business Development for Latin America and Iberia
    Entertainment Company – Developer and Distributor of Content over wireless networks
    • Business Development in Latin America and Iberia (Spain and Portugal) – Media content delivered over cell-phones. Negotiated direct contracts with 18 cellular phone operators through out Latin America, 3 in Spain and 2 in Portugal.
    • Established local offices and representation in Spain, Mexico, Colombia, Argentina and Brazil.
    • Full, Financial and P&L responsibility for Latin America and Iberia including licensing agreements, revenue and forecasting.
    • Initiated Venture/Partnership Alliances in region with largest publishing companies in Latin America
    • Define strategies in: Product Management, Sales, Marketing, General Business strategy.

Education

  • University of Miami Herbert Business School
    MBA, Finance and International Business
    1991 - 1993
    Medtech
  • Northwestern University - Kellogg School of Management
    Certificate, Entrepreneurship
    Executive education on "The art of Entrepreneurship".

Skills

  • New Business Development
    Chief Executive Officer at Kneevoice Inc.
    Vice President Latin America at Ubicquia LLC
    VP Business Development - LatAm at Ubicquia LLC
    CEO at Kneevoice Inc.
    Chairman of the Board at Digital Virgo Americas
    CEO at Digital Virgo
    CEO at Contento Media
  • Software as a Service (SaaS)
  • Medtech
    Member at Techstars Healthcare Accelerator
    Chief Executive Officer at Kneevoice Inc.
    Chief Financial Officer at Kneevoice Inc.
    CEO at Kneevoice Inc.
    University of Miami Herbert Business School

Languages

  • English
    Native or bilingual proficiency
  • Portuguese
    Limited working proficiency
  • Spanish
    Native or bilingual proficiency